![]() ![]() You will also see analytics on other things such as polls, questions, and how many people visited your profile because of that content.Īnother fantastic way of utilizing ephemeral content is by using a particular holiday or time of day to bring people in to watch your content. You can view how many people have seen the story, as well as who interacted with it.įor example, asking whether people prefer gin or tequila on a story would allow you to see which users voted for gin and vice versa. Some influencers and celebrities choose to host an “Instagram live” together to generate even more views, not to mention the subsequent followers each account will receive during and after.Įphemeral content is also great for recording the interaction of your users on your stories. To get more exposure, you can tag other users and locations.Instagram also notifies users when people they’re following go live even if they aren’t using the app, meaning more people are drawn towards the ephemeral content. Much like surveys and Q&As, the fear of missing out on the chance to see a favorite celebrity talking live draws people in. You can engage with your viewers in real-time by using live-streaming videos.Again, the FOMO idea comes into play, and users will happily submit questions and answers to their favorite celebrities in the hope of acknowledgment. The user is more than encouraged to submit their answers or questions, especially if the request comes from an influencer or celebrity. You may ask viewers for their thoughts or invite them to submit questions by using surveys and Q&As.Well-known influencers and celebrities will often use a filter that takes their fancy when creating their stories, and users following them will do that too. Using branded filters, geo-filters, and other methods to encourage user-generated content.The following are some of the most successful engagement-boosting ephemeral advertising strategies: Let’s take a look at how you can utilize ephemeral content on your social media platforms, improve visual communication with your subscribers and get some insights that will help you improve this type of content in the future. ![]() However, generally, these pieces of content become long forgotten once the period of time is up. That is, of course, unless someone decided to save your story or screen record. The great thing about ephemeral content for businesses is that using it almost forces their followers to view the story, primarily if regularly used to provide promotional codes and limited discounts.įOMO is very much like the term YOLO (you only live once) because it all comes back to the same concept of making sure you do it now.Īnother bonus of ephemeral content is that because it is only temporary and disappears after 24 hours, those who use it don’t have to worry about a particularly embarrassing piece of content being on the internet forever. The same goes for ephemeral content people want to click on the content while it’s still there in fear of missing out on some great content.įor example, not being able to chat with friends about the story Justin Bieber posted would be devastating for fans that like to talk amongst their friends, and that’s why it’s so effective. Much like limited sales in stores, they instill a sense of excitement in people, encouraging them to engage in the action while it is still going on. ![]()
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